Wholesale Trade Opportunity
Bougie Pooch™ is a modern pet wellness brand creating elevated, functional care products for dogs that sit confidently within the natural grooming and lifestyle space.
Our Butter it Better™ Paw & Nose Balm is our latest drop and designed as a daily-use essential, offering gentle, effective care using a considered blend of mango butter, shea butter and vitamin E.
Positioned at the intersection of grooming, wellbeing and gifting, it's a strong addition to curated retail environments where customers value quality, design and ingredient transparency.
The Product
A fast-absorbing balm that helps to:
- Moisturise and soften dry paws and noses
- Support skin comfort in all seasons
- Provide a protective barrier against environmental exposure
- Deliver simple, effective everyday care
Made in small batches and hand-poured in the UK, each tin is crafted using a deliberately minimal formulation that owners can easily understand and trust. Free from added fragrances, essential oils and unnecessary ingredients, the focus is on simple, consistent care for everyday use.
Designed for regular application, the balm naturally becomes part of a customer's grooming and care routine; encouraging repeat purchase rather than one-off sales. Its practical everyday use, premium presentation, and simple ingredient profile make it an attractive addition to grooming salons, pet boutiques, farm shops, kennels, and other dog-focused businesses.
Retail Positioning
Recommended Retail Price (RRP): £18
This positions Bougie Pooch firmly within the accessible premium pet care category — ideal for:
- Grooming salons
- Independent pet boutiques
- Veterinary retail spaces
- Farm shops and lifestyle stores
- Gift and wellness-led retailers
It performs strongly as both a counter-top impulse item and a repeat-care essential.
Wholesale Structure
We operate a simple trade model designed to support consistent sell-through and long-term stockist relationships:
- Wholesale Price: £9.00 per unit
- Typical Retail Return: 2x wholesale value at RRP
- Retail uplift potential: Strong per-unit return depending on final shelf pricing and placement strategy
This structure allows stockists to maintain strong profitability while keeping the product accessible to end customers.
Minimum Orders & Trade Access
To support meaningful retail placement and sustainable ordering, our trade model is structured as follows:
- Minimum order: 24 units – this ensures sufficient stock depth for real shelf presence while keeping reordering simple and flexible.
Why stock Bougie Pooch™
Bougie Pooch™ Butter it Better™ Paw & Nose Balm is designed for real retail performance:
- Strong everyday-use category with consistent demand
- High repeat purchase potential across all seasons
- Giftable, premium aesthetic with strong shelf appeal
- Ideal as an add-on or checkout item
- Aligns with growing demand for natural pet wellness products
- Easy to understand and sell — minimal staff training required
This is a product designed to sit naturally in curated retail spaces without heavy selling effort.
In-Store Value Add
Bougie Pooch integrates seamlessly into existing service models. Many stockists incorporate the balm into grooming packages, new customer welcome bags, or premium service upgrades — offering it as a complimentary touchpoint that enhances client experience and strengthens loyalty.
Its low unit cost relative to perceived value makes it an easy way to elevate services without impacting core pricing structures.
Sell-through Positioning
Bougie Pooch performs best as:
- A counter display impulse purchase
- A daily-use grooming essential
- A giftable wellness product with year-round appeal
Its simplicity and repeat-use nature encourage natural reordering rather than one-time trial sales.
Working with Stockists
We are committed to making onboarding smooth, responsive and supportive.
Trade enquiries are typically responded to within 24 hours, with full product imagery, ordering details and trade information provided upon request.
Become a Stockist
If you are looking to add a premium, fast-moving pet wellness product that combines strong shelf appeal with consistent sell-through, we would love to hear from you.
Contact us if you have any questions or to place your first order